Bye bye gluten, hello delicious!

Discover our range of baking ingredients, breakfast cereals, pasta, oat bars and cookies.

50 years of gluten free expertise

Welcome to FREEE, home of the UK’s number 1 gluten free flour brand and a whole range of other delicious gluten free foods from breakfast cereal to pasta, oat bars and cookies. I started my gluten free journey in the seventies, when my mother was advised to follow a gluten free diet. Back then there was hardly any gluten free options available. To ensure my mum could eat well, I started experimenting with gluten free baking and cooking using alternative naturally gluten free grains and ingredients. Please try our many delicious recipes, view our tips for gluten free baking, or visit the shop. Enjoy! Clare, CEO and Founder.